There are plenty of Australian online kids stores popping up and its refreshing to see that they stock independent Australian kidswear labels as well as the the big name brands.
Blink Designs kids' range consists of t-shirts, singlets and soft toys all of which are hand printed in Melbourne. I think the sailor is adorable. The range is incredibly affordable - all of these pieces are under A$35 each. You can order through Blink Design's website or check out their long list of Australian and online stockists.
Kids' silhouette prints by independent Australian designers. Left: 2 piece set, onsie and singlet by Eggheads; Centre: t-shirt and skirt by Surface Art; Right: blue and pink onsies and t-shirt by Cumbungi.
Oobi is not exactly a small label anymore but they certainly make some of the cutest clothes of any Australian company. I love their little girls clothes. I had a dress almost exactly like the green one above when I was little. It was my favourite party dress. Oobi say their mission is to create beautiful, charming and slightly whimsical fashion that pushes the boundaries of what people usually expect from childrenswear. They even design and print the cotton fabrics themselves. I think their detailing is perfect. Cradlerock has an extensive collection of Oobi clothes or check out Oobi's website for stockist details worldwide.